Hasta La Creative!

Will Young spends his days thinking about online fashionspecifically, figuring out ways to make it fun, convenient, interesting and enticing for consumers to shop and order fashion from the Zappos website. A former programmer who now serves as director of engineering for the Amazon subsidiary, Mr. Young runs Zappos Labs. His small San Francisco-based group of designers, developers, project managers and content specialists say their mission is “exploring the future of Zappos.”

Mr. Young is considered a Digital Trailblazer for pushing digital innovation to make Zappos a destination for products people aren’t expecting from the retailer and for exploring nontraditional experiments such as social shopping and user-generated content to expand the company going forward.

He took time out recently to talk about his 4-year stint at Zappos and his perspective on e-commerce today.

Continue reading at AdAge.com