Oct
09
Using Community Collaboration to Spur Constant Innovation
Posted in: UncategorizedBret Kovacs’ titleQuirky’s head of communitytells you all you need to know about his company.
“Community is why Quirky exists,” Mr. Kovacs says. “Our job is to get our members’ great ideas onto the site.” Quirky’s community members, currently 1 million, submit ideas that are evaluated by the company’s experts and test marketed to other members. To date, about 350 products have been developedand about 150 soldon the Quirky website and through retail partners.
Mr. Kovacs, who joined Quirky three years ago, has a job that gives him responsibility for three areas: marketing, digital and social content, and community management.
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