Aug
30
USAA Names New Marketing Chief as CMO Retires
Posted in: Uncategorized
Insurance and financial company USAA, which serves American military members, veterans and their families, has named Wes Laird to chief marketing officer, succeeding Roger Adams, who is preparing to retire at the end of the year.
Adams, who took on the CMO role in 2010, will hand over day-to-day responsibilities to Laird on Sept. 1, but will remain in an advisory role through Dec. 31.
Laird, a seven-year USAA veteran, will report to Michael Merwarth, exec VP-enterprise strategy and marketing.
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