Apr
22
U.S. Marketers Aren’t Prepared for More Globalized World
Posted in: Uncategorized
Only a few countries share the diversity of the U.S. — yet despite the strength of our diversity, only a handful of corporate marketers and advertisers see this as a marketing opportunity or as an asset to be tapped in targeted marketing. And even fewer corporate marketers and advertising leaders seem to know anything about Asian-Pacific Americans and the myriad of cultures, languages and ethnicities we represent. Perhaps this is why only a fraction of students are aware of these opportunities themselves.
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