Jun
11
U.S. Ad Spending Slowed Down in March
Posted in: UncategorizedNEW YORK (AdAge.com) — Marketers still worried about the course of the economy held their U.S. ad spending nearly flat in the first quarter, nudging the total up 0.6% from the period a year earlier, and probably didn't pick up the pace in the second quarter, according to a new report from TNS Media Intelligence. The top 10 advertisers spent $4.4 billion from January through March, the report said, for a slight gain of 1.6%. Spending on the top 10 ad categories fell 1.8% to $17.4 billion.
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