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Outdoor, Promo, Mobile
Ural Music Night Festival

Ekaterinburg, 1,5 million citizens Ural Music Night Festival, 1 night 50 stages 300 music bands of various styles 400 hours of live music The New music festival needed a seamless identity that speaks to different audiences in a unified voice. The idea was inspired by the old Soviet technology that uses visual codes for sound synthesis. We re-created this technology in a modern way: any medium can be heard with a special app “MusicNight”.

Advertising Agency:Voskhod, Ekaterinburg, Russia
Creative Director:Andrey Gubaydullin
Copywriters:Darya Ovechkina, Anton Rozhin
Designers:Yana Akhmetshina, Vladislav Derevyannikh, Dmitry Maslakov
Published:June, 2015