UPS Store to Kick Off 'Confessions' Campaign Targeting Small Businesses
Posted in: UncategorizedContinuing its two-year effort targeting small-business owners, The UPS Store next month will introduce an integrated campaign featuring UPS Store franchise owners and real business customers.
The campaign, called “Mailbox Confessions,” will break on Sept. 15 and include TV, print, radio and online. It was created by The UPS Store’s agency of record Doner, Detroit, and UPS’s agency of record Ogilvy & Mather Chicago. Ogilvy created the TV spots and Doner handled the rest of the work. The budget was undisclosed.
“The objective is to strengthen the relationships we have with small-business owners and highlight all the products and services we have to help small-business owners,” said Michelle Van Slyke, VP-marketing and small business solutions for The UPS Store, which has more than 4,400 U.S. locations.
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