Jan
23
UPS reunites with The Martin Agency, taps Initiative for media
Posted in: Uncategorized
After 10 years, UPS will be working with The Martin Agency again. The Interpublic Group of Cos.-owned shop, which held the account from 2000 until 2009, says it has been selected to handle strategic brand and campaign communications for UPS. The package delivery company will also work with Initiative, another IPG shop, for media.
Both agencies will work in UPS in North American, European and Canadian territories. Martin has been working with the company’s European and Canadian units on campaigns since October 2016, and says it will also be leading brand and performance marketing in North America.
UPS said in an emailed statement that Martin is the company’s advertising agency of record in the U.S., but declined to comment further.
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