Upfront Watch: A&E's Dubuc Touts Home-Grown Content, Doesn't Quite Talk Vice TV
Posted in: UncategorizedNancy Dubuc may have 99 problems, but DirecTV ain’t one.
After making her entrance to a cover version of Jay-Z’s thumping 2004 anthem, the president and CEO of A&E Networks on Thursday night deftly sidestepped the Shane Smith-sized elephant in the room with an upfront pitch that celebrated the company’s mission to develop “memorable and unique content.”
While Ms. Dubuc didn’t have anything to say about Vice’s impending takeover of the H2 network –having already secured carriage deals with five of the top operators, AETN is still working to get satellite giant DirecTV to sign off on the re-brand — Mr. Smith, the Vice CEO, was spotted among the horde of buyers and clients who packed New York’s Park Avenue Armory for the event. The Vice logo was also splashed across the walls of the venue.
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