May
11
Upfront Not Working for You? Try Reversing It, Like Unilever
Posted in: Uncategorized
BATAVIA, Ohio (AdAge.com) — For years, the TV-upfront market hasn't entirely worked for Unilever. But rather than exit like some, the company — with the $499 million it spends on TV — is looking to rewrite the rules and increasingly set the agenda with what it calls a "reverse upfront."
Post a Comment