Upfront and personal podcast: Takeaways from TV's big week
Posted in: Uncategorized
Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!
The major broadcast networks wound down the 2018 upfront week Friday. There were celebrities, there were open bars, there was shrimp. Every network found a way to claim No. 1 status in somethingand all of the networks found a way to throw shade at their rivals. Topline takeaways: Next season, look forward to more reboots, shorter ad slots and lots of live sports.
If the scripted programming leaves a little to be desired, there’s still a staggering amount of money on the table: At stake is roughly $10 billion in advertising for the broadcast networks and an additional $10 billion for cable. “Twenty billion dollars in commitments, depending on who’s doing the counting, that was a record,” says Anthony Crupi, who covers the business of television for Ad Age. “So TV is still somehow working.”
Post a Comment