UPDATE: Newcastle Super Bowl Stunt Includes Match, Krave Jerky, Jockey and More


UPDATE: Advertising Age has confirmed that backers of Newscastle’s “crowdfunded” Super Bowl ad — really a regional buy during the game, backed by a crowd of other brands that want a share of the stunt — now include Krave Jerky, Jockey, Brawny, Match and Polished Dental.

Band of Brands got brand-ier thanks to @Mcclurespickles, @SharperImage, and @Boostmobile. #BandofBrands pic.twitter.com/4KGNYWSJlE

Newcastle Brown Ale (@Newcastle) January 16, 2015

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