Jun
01
Unprecedented Wave of Media Reviews Is Partly Driven by Rebate Debate
Posted in: Uncategorized
When one of the biggest media agencies in the world pulls out of the pitch for Coca-Cola’s business, you know the storm of simultaneous reviews is taking a toll.
Since Ad Age’s report just two weeks ago on the surge in media review activity, the list of top accounts in play has only grown, adding megamarketers General Mills, 21st Century Fox, Johnson & Johnson, Sony and Volkswagen.
“I don’t think this is a normal cycle,” Dentsu Aegis U.S. CEO Rob Horler said. “It is unprecedented; I’ve never seen anything like it.”
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