May
01
Unofficial Testimonials
Posted in: Uncategorized
For many, there is nothing quite as powerful as a friend or relative talking up a product. How does one generate informal, unofficial testimonials? I like offering targeted free samples to audiences likely to be enthusiastic. Try it, it’s usually money well spent.
Paul Hirsch has been practicing communications since 1983. He now owns his own marketing/pr firm in Northern California. Paul specializes in media relations, marketing collateral, website copy development and ad design. You can learn more about him on Facebook or by visiting www.nowville.com/paulhirsch.
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