Unlocking the truth / Un mauvais tour de passe-password?

password_2014 password_2016
THE ORIGINAL? 
Up for school Hotspots  2015
“Hotspots that could be unlocked
by students that answer a question

Source : Cannes Young Lions GOLD

Agency : Wirz Werbung (Switzerland)
LESS ORIGINAL
Vodafone “Educative WiFi” – 2016
“WiFi Hotspots that could be unlocked
by students that answer a question”
Source : D&AD Digital Marketing SHORTLIST

Agency : Jung von Matt AG (Germany)

 

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