May
17
Univision Upfronts: Family, Futbol and the Evolution of Telenovelas
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Univision Communications pitted its “Proof of Passion” upfront presentation on Tuesday against Telemundo’s celebration the previous day of a Hispanic “shift” to its programming.
“We’ve heard how there’s some kind of shift happening,” said Steve Mandala, Univision’s exec VP of advertising sales. “That is a crock of shift.”
Executives on stage talked up the five passion points that they said continued to drive audiences’ engagement with Univision: soccer, news, family, music and drama.
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