Hasta La Creative!

Dagger’s new work for United Way of Greater Atlanta’s “Silence The Growl” campaign was a result of winning a creative hackathon. Atlanta’s creative community turned out for a 1-day event to help increase awareness of the nearly 350,000 kids in Greater Atlanta facing hunger, especially out-of-school times like summer and school breaks when they go without the free and reduced-priced meals at school. The winning concept from Dagger integrated a mix of heart-warming UGC content (provided by Jukin Media,) music and animation to highlight the side effects of hunger, as well as the potential of what kids can achieve when NOT hungry.