Hasta La Creative!

Uniqlo is seeking a creative agency partner in the U.S., according to people with knowledge of the matter. The review comes as the Japanese apparel brand looks to increase awareness and amplify marketing efforts in the states.

In March, Uniqlo, owned by Fast Retailing, hosted a New York-based preview of its upcoming fall and winter lines, including new designer collaborations. At the time, Yuki Katsuta, senior VP-global research and design, said “marketing is critically important in the U.S.,” noting that the strategy goes beyond increasing its store count and is more about communicating Uniqlo’s brand identity.

Representatives from Uniqlo did not respond to inquiry for comment about the creative agency search.

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