Hasta La Creative!

On September 21, the Arbor Day is celebrated in Brazil.

The date is not a national holiday, however, institutions connected to environmental and care guidelines usually manifest themselves. Unimed Cariri, a health cooperative among the country’s pioneers, decided to join the cause.

Along with the printing, Unimed Cariri distributed in the city of Juazeiro do Norte – CE, several seedlings for cultivation, such as palm, pitomba, cashew, graviola, passion fruit, papaya, olive and guava.

The advertisement aims to show that a new world can begin with small daily changes: Adopting and cultivating a tree can be a revolutionary attitude.