Unilever’s Planned Publisher Network Leaves Some Experts Skeptical

Unilever’s Trusted Publisher Program–essentially a whitelist of publishers–was introduced under the guise of better battling fraud, but some experts are skeptical, saying they’ve seen this movie before. Industry experts muttered under their breath during the announcement by the consumer-packaged-goods company (CPG) about how Unilever has made claims like this before in the name of stopping…

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