Jul
31
Unilever’s Degree Nabs Starring Role on Sci Fi Channel
Posted in: Uncategorized
NEW YORK (AdAge.com) — Although Sci Fi's roster of futuristic and supernatural shows such as "Battlestar Galactica" and "Ghost Hunters" doesn't seem like a natural fit to integrate brands, the network's marketing team was nevertheless able to give Unilever's Degree deodorant a featured role in the third season of its hit dramedy "Eureka."
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