Jul
21
Unilever's CEO on Why he Bought Dollar Shave Club for a Reported $1 Billion
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: Unilever announced on Tuesday it is acquiring Dollar Shave Club for a reported $1 billion, around five times the subscription razor delivery service’s expected sales for 2016.
Speaking on his company’s second quarter earnings call on Thursday, Unilever CEO Paul Polman explained why he is so excited about the deal.
In short, Unilever is buying into a lot more than just razors.
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