Apr
30
Unilever Taps 360i for Ben & Jerry’s Digital Business
Posted in: Uncategorized
Dentsu digital shop 360i has made its way onto the Unilever roster as the new digital agency for the Ben & Jerry’s brand. The Vermont-based ice-cream company selected 360i — the agency behind the much-celebrated Superbowl Oreo tweet — following a review that began late last year.
Independent PR giant Edelman, which supports PR for a number of Unilever brands, including Dove and Axe, was the incumbent on the digital business.
Edelman did not immediately respond to a request for comment. According to Mike Hayes, a digital marketing executive at Ben & Jerry’s, Edelman will retain its global digital business for the brand, but the future of its global digital agency relationships is “gray.”
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