Feb
02
Unilever Squeezes Ad Production by $700 Million, But Speeds Sales
Posted in: Uncategorized
Unilever squeezed around $700 million out of production costs last year by making fewer ads and doing more work in-house, according to numbers cited by executives in today’s fourth-quarter earnings report.
Those savings accounted for most of the improvement in the operating margin for the world’s second-biggest marketing spender last year. Unilever put less than half the production savings back into media and in-store marketing, while taking most to the bottom line. Couched as “production,” the squeeze largely affected work done or overseen by agencies.
Post a Comment