Hasta La Creative!

How strong is your hair? Is it strong enough to take the place of horse hair in string instruments? JWT Singapore/Manila teams up with Unilever shampoo brand Cream Silk Hair — which purports to strengthen your locks — to set up a string quartet’s concert in a mall in Manila. The only catch: the quartet’s instruments were made out of human hair that had been washed with the shampoo. The agency worked with South East Asian bow-maker Paul Goh for the project, which culminated in a 40-song, 240-minute concert, with zero hair breakage.

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