Jun
12
Unilever Hopes ‘Mamma Mia!’ Strikes Right Note for Pond’s
Posted in: Uncategorized
NEW YORK (AdAge.com) — Pond's is partnering with Universal Studios' "Mamma Mia!" (out July 18) for an extensive marketing campaign to cross-promote its Clean Sweep makeup-removal towelettes. Although the brand will not be integrated into the film itself, Pond's is attaching itself to virtually every other element of the movie's marketing.
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