Jun
20
Unilever CMO No Longer a Fan of Advertising
Posted in: UncategorizedMaybe not so much?
Unilever stays fairly busy with a range of products running the gamut from food to personal care to just about anything that requires advertising to maintain its market share.
According to a blog post in the Wall Street Journal (and a stage appearance at Cannes-Lions), Unilever CMO Keith Weed is a bit terse about the industry’s new digital direction. Weed believes that advertising “is chaos and is only going to get worse.”
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