Aug 02

Unilever Breaks Multibrand ‘Mad Men’ Blitz

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NEW YORK (AdAge.com) — Despite the show's comparatively low ratings and modest ad revenue, package goods behemoth Unilever is making a big bet on AMC's "Mad Men" with the launch of a marketing blitz for six of its iconic brands: Dove, Breyers, Hellman's, Klondike, Suave and Vaseline.

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