Hasta La Creative!

On Tuesday November 20th (United Children’s Day) UNICEF The Netherlands launches it’s “WE BELIEVE IN ZERO” campaign with an imposing kick off. During a period of 24 hours, 19.000 pairs of children’s eyes were shown on the LCD screens that wrap around Amsterdam’s landmark the Ziggo Dome. Every 4,5 seconds a child closes its eyes. After 24 hours all children had closed their eyes while meanwhile the counter added up to 19.000.

Advertising Agency: Roorda Reclamebureau, Amsterdam, The Netherlands
Creative Director / Art Director: Joeri Jansen
Copywriter: Jan Bennink
Photographer: Merlijn Hoek