Jan 19

Underwriting Your Super Bowl Spot

Posted in: Uncategorized

NEW YORK (AdAge.com) — The plot has thickened for Super Bowl ads in 2009. The economy is hurting, skepticism of advertising is in no short supply, and the price is $3 million for a 30-second spot. Go for it? Or run for the hills? Moreover, if you do take the plunge, what can you do to maximize your return on investment?

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