Jan
14
Understanding the Consumer to Gain Market Share
Posted in: UncategorizedNEW YORK (AdAge.com) — The new CEO of Ask.com isn't afraid of a little pressure — and he knows that's what he'll have helming the face of the new ad-supported IAC. Jim Safka, the former CEO of Match.com and, most recently, head of IAC's Primal Ventures, has been handed the reins to the No. 4 search engine and will be responsible for upping it market share from its current 4.6% piece of the pie, according to ComScore.
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