Feb
25
Understanding Culture Is Key Whether You’re Marketing Jeans, Beds or TV
Posted in: UncategorizedAfter their presentations at Brandweek: Challenger Brands earlier this month, we caught up with the CMOs of two challenger brands–Kelly Campbell of Hulu and Jeff Brooks of Casper–as well as Jennifer Sey, CMO of Levi’s which, at 145 years old, maintains a challenger mindset. Taking risks and understanding culture are just two keys to sustaining…
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