Under Armour in a Box: Sportswear Brand Debuts Subscription Service
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Baby clothes, kids clothes, professional attireand now, sportswear. Under Armour is getting into the subscription game with a new mailed offering where consumers receive a box and keep only what they want. This is a first for the Baltimore-based brand, which is calling the new product the ArmourBox.
Consumers can opt into the service, which does not include shipping fees, every 30, 60 or 90 days. After completing a personal profile, they’ll then receive a selection of products picked by one of Under Armour’s stylists. The company is using an artificial intelligence system to help stylists make recommendations based on the consumer’s profile and user data.
An Under Armour spokeswoman did not return a request for comment about the marketing behind the product or the prices.
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