Feb
04
Under Armour Adds Two Fitness Apps In Fight Against Nike
Posted in: Uncategorized
Under Armour, the maker of athletic clothing and gear, is acquiring the MyFitnessPal and Endomondo apps in a bid to become the world’s biggest tracker of fitness information.
The two apps will complement the company’s current software — MapMyFitness and UA Record — giving it a total of 120 million users, according to a statement today. Financial terms of the two acquisitions weren’t disclosed.
“They are ideal partners to enable Under Armour to provide data-driven, proactive solutions to help athletes of all levels lead healthier and more active lifestyles,” Kevin Plank, chief executive officer of Baltimore-based Under Armour, said in the statement.
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