Jan
14
UMG hopes to make music profitable again with Havas
Posted in: Uncategorized
Over at Adage comes the earth shattering news that Havas is partnering (how I love that smarmy buzzword) with Universal Music Group to launch something called the Global Music Data Alliance. This new super company is purporting to create new revenue streams for UMG. How? Through data mining and monitoring consumer behavior.
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