Jul
20
UM Holds Onto BMW Media Account After Review
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Interpublic Group’s UM has retained BMW’s North American media planning and buying account after a review. The agency has also picked up media planning for BMW-owned Mini, after previously handling buying.
A BMW spokesman confirmed the moves.
The automaker put the BMW brand into review in May 2015, amid a frenzy of other media reviews across various industries that has been dubbed Mediapalooza. UM first won BMW in 2009.
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