UM holds on to Schwab's media business after review
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UM’s hot streak continues: The IPG Mediabrands-owned media agency has successfully defended its business handling the account of Charles Schwab, the San Francisco-based bank and brokerage firm, following an agency review.
“After recently completing a thorough review to ensure that we are making the most effective use of our marketing resources,Schwab decided to retain Universal McCann (UM) as our media agency of record,” Schwab spokesman Peter Greenley said in an email. “We have enjoyed a nine year relationship with UM and are confident they are the right partner to help steward our media investments through the exciting opportunities that lie ahead for our firm.We are sincerely appreciative of the time and energy of all the agencies who participated in this process.”
The news comes in the same week that Quicken Loans confirmed it has selected UM for its nearly $330 million media agency business. Earlier this month, Columbia Sportswear announced UM would be handling media for the Columbia brand as part of a global integrated McCann Worldgroup solution.
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