Sep
05
UM Commits to Nine-Figure, Two-Year Deal with Facebook
Posted in: Uncategorized
Facebook has inked a nine-figure, two-year deal with Interpublic’s media-buying shop UM.
The shop has committed to doubling its Facebook media buys as part of the deal that also includes access to data, custom research and premium video inventory. Under the terms of the pact, the agency also gets “preferred pricing,” meaning its rates might be better than those offered to other shops but not exclusive, according to someone familiar with Facebook’s agency deals.
The bulk of the dollars will come from client budgets that potentially would have been allocated to TV or online video, said UM head of media David Cohen.
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