Jul
01
Ulta Beauty Shared How the Cosmetics Brand Adapted to the Pandemic
Posted in: UncategorizedKarla Davis, Ulta Beauty’s senior director, integrated marketing and media, doesn’t want things to go back to normal–she wants them to be better. That’s what Davis told Adweek’s director, Inside the Brand, Heide Palermo, today during Adweek’s virtual event The Future of Shopping. During the conversation, Davis talked about how Ulta has navigated the past…
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