U.K. Digital Agency Steak Open N.Y. Outpost


NEW YORK (AdAge.com) — Steak, a U.K.-based digital agency that recently opened an outpost in New York, wants to make search sexy. It could be tough in a discipline dominated by algorithms and bid management, but here's Steak's pitch: Search agencies need a seat at the brand-strategy table so that marketers can listen to what consumers are asking for and then use those insights to inform decisions across all online and offline marketing platforms.

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