Oct
07
UK Department of Transport: Hang back
Posted in: Uncategorized
Hang Back is a PSA for cyclist safety that has been nominated for PSA of the Year by Shots. The PSA warns of the dangers of riding alongside lorries (big trucks in USA speak) as they turn left.
? of cyclist collisions in the UK involve left-turning lorries.
The UK Department of Transport created this spot to raise awareness of the dangers of being caught between a lorry and a left turn and do so by depicting a number of things that riders wouldn’t want to me caught between, including a falling piano and a butcher’s knife.
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