U.S. Hispanic Shops Are Big Winners at Wave Festival for Latin America in Rio
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U.S. agencies Alma and We Believers were the second and third most-awarded agencies at the Wave Festival for Latin America held last week in Rio de Janeiro. (The perennial No. 1 is Brazilian shop Almap BBDO).
That’s the best performance yet at the Wave for the U.S. Hispanic market, and includes a Grand Prix in the Design category for We Believers’ “Edible Six-Pack Rings” work that won four Lions at the last Cannes Lions International Festival of Creativity. The agency re-thought the plastic rings that hold together six-packs of beer and are often discarded in the ocean where they harm wildlife, by making them biodegradable and safe to eat. (The Wave Festival is organized by Ad Age’s partner in Brazil, Grupo Meio e Mensagem).
Besides the Grand Prix, “Edible Six-Pack Rings” picked up two gold awards in the Promo category and two bronze awards in PR and the environmentally-friendly Green Wave category.
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