U.S. Bank Names Carmichael Lynch Creative Agency of Record
Posted in: UncategorizedCarmichael Lynch has been tapped as the new creative agency of record for U.S. Bank following a review.
The Minneapolis-based shop will be responsible for creative, digital, social media, and production for the client. BSSP, also known as Butler Shine Stern & Partners, had been the lead creative agency for U.S. Bank since the Sausalito, Calif.-based shop won the account from Publicis Kaplan Thaler in August 2013. It isn’t clear if the agency will remain on some part of the business; a representative for BSSP didn’t immediately respond to a request for comment.
“U.S. Bank is that rare client who knows exactly what they stand for, and has a clear, compelling vision that sets them apart,” said Carmichael Lynch CEO Mike Lescarbeau in a statement. “Our job is to tell the world how the 67,000 people of U.S. Bank are helping customers of all sizes improve their financial futures by selecting the right banking partner.”
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