Nov
19
U.K. Survey: Marketers Say They Aren't Happy With Global Agency Alignments
Posted in: UncategorizedBy almost every measure, marketers who work with ad agencies as part of an international alignment are less satisfied than their colleagues who work with locally-chosen shops.
Results, creativity, value for money and service all scored lower for international alignments, with only digital coming out on top, according to a survey by the U.K.’s Incorporated Society of British Advertisers.
Only 93 U.K. marketers responded to the survey half of whom have local agreements and half with international agreements — but the overall attitude to agencies was clear.
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