U.K. Industry Fights to Keep Borders Open Post Brexit
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The Advertising Association and London agency Adam & Eve DDB are campaigning to prevent the British government from cutting off access to international talent with tighter immigration rules post-Brexit.
A giant billboard at London’s biggest airport Heathrow has the words “We’re a great advert for Britain” over the images of ten senior industry figures, all of whom are foreign-born but live and work in the U.K. Below is the line: “British advertising thrives on foreign talent.” Other executions will appear online and in print using space donated by media owners.
“It will be catastrophic to the long-term success of the sector if we can’t access the right talent quickly and easily,” says James Murphy, group CEO of Adam & Eve DDB and chairman of the Advertising Association, in a statement. “Global brands want to work with the best talent and the U.K. has it. As an industry that delivers $160 billion of GDP per year for the country, anything that knocks advertising will dent the economy.”
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