Jul
08
U.K. Government Shifts Anti-Obesity Marketing Costs
Posted in: Uncategorized
LONDON (AdAge.com) — The U.K. government is axing the $120 million Change4Life anti-obesity marketing campaign and asking marketers to take over the task of educating the public about healthy eating and exercise in return for not imposing new restrictions on food marketing. The move is part of a wider plan to cut by up to 50% the marketing budget of the cash-strapped U.K. government, currently the country's biggest advertiser.
Post a Comment