Nov
11
U.K. E-Cig Ad Shows 'Smoking' on TV for First Time Since 1965
Posted in: UncategorizedA commercial showing a woman “vaping” an e-cigarette was broadcast on U.K. TV for the first time last night, on the same day that strict rules surrounding the advertising of the nicotine-dispensing devices were relaxed.
The e-cigarette brand VIP was the first to take advantage of the new rules, which now allow advertisers to show the product, as well as to show people in the act of vaping.
VIP co-founder David Levin said in a statement, “This will mark the first time in almost 50 years that TV audiences see someone exhale what appears to be cigarette smoke in an ad. However, it is actually vapor from an e-cigarette that they will see.”
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