Hasta La Creative!

A Coca-Cola commercial has been banned by the U.K. Advertising Standards Authority for misleading consumers about how much activity they need to do in order to burn off the 139 calories in a can of Coke.

The ban is a blow to the soft drinks giant, which this year changed tactics and vowed to tackle the obesity debate head-on. In January, it produced an ad, called “Coming Together,” to highlight its range of low- and no-calorie drinks, and in May it promised to slash advertising to kids under 12.

The offending spot, by Publicis, has also been shown in other countries, including the U.S. It opens on a can of Coke, next to which is the “equal” sign and the words “139 Happy Calories” and goes on to suggest ways to burn off those calories. (The U.S. version, seen below, uses 140 calories, instead of 139.)

Continue reading at AdAge.com