May
29
Tying It All Together: Using Data to Connect With Customers
Posted in: UncategorizedYour campaign is almost ready to go. Using internal information and external data, your team has pinpointed target groups of customers and identified the optimal media choices.
How, then, can you make sure your brand reaches and connects with those carefully selected individuals?
The final step in maximizing a data investment is activation, leveraging the most valuable data for more effective advertising and improved results.
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