Apr
24
Two NFL Teams Post Their 2014 Schedules on Snapchat
Posted in: Uncategorized
Marketers are pressing forward with their eager experimentation on Snapchat.
At least two NFL teams are using the ephemeral-messaging service for a seemingly paradoxical purpose: posting their 2014 schedules, which they did last night shortly after the NFL’s official release.
But the New York Jets and the New Orleans Saints both used Snapchat “stories,” the closest thing to a broadcasting option on the service, which is mainly dedicated to one-to-one sharing of photos and videos that vanish after 10 seconds.
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